Project Manager (Marketing-Focused)

Role Overview

As our Marketing-Focused Project Manager, you'll own the planning, coordination, and execution of marketing campaigns that drive bootcamp enrollments and brand awareness. This role exists to bridge strategy and execution-turning high-level goals into structured campaigns with clear timelines, deliverables, and metrics. You'll work cross-functionally with content creators, designers, and leadership to ensure every campaign launches on time and achieves measurable outcomes.

Key Responsibilities

• •Plan and manage end-to-end marketing campaigns (email, social, webinars, ads)
• •Build campaign timelines, assign tasks, and track progress using project management tools
• •Coordinate with designers, copywriters, and technical teams to produce campaign assets
• •Monitor campaign performance and report on key metrics (leads, conversions, ROI)
• •Identify bottlenecks and adjust workflows to improve campaign delivery speed
• •Maintain a campaign calendar and ensure alignment with enrollment cycles
• •Document campaign processes and create reusable templates for future initiatives
• •Analyze post-campaign results and recommend optimizations

Requirements

• ✓3+ years of project management experience in marketing or digital campaigns
• ✓Proven track record of managing multi-channel campaigns from concept to completion
• ✓Strong organizational skills with ability to manage timelines, budgets, and stakeholders
• ✓Experience using project management tools (Asana, Trello, Notion, or similar)
• ✓Data-driven mindset with ability to interpret marketing metrics and adjust strategies
• ✓Excellent communication and stakeholder management skills
• ✓Available for 20–25 hours per week with flexibility for campaign launches

Nice-to-Have

• +Experience in EdTech, SaaS, or B2C marketing environments
• +Familiarity with email marketing platforms (Mailchimp, SendGrid, etc.)
• +Knowledge of social media advertising (Meta, LinkedIn, Google Ads)
• +Understanding of enrollment funnels and conversion optimization
• +Basic design sense or experience working closely with creative teams

Success Metrics

After 30–90 days, success in this role looks like:

• →Launching 2–3 complete marketing campaigns on schedule
• →Maintaining a campaign calendar with 100% visibility into upcoming initiatives
• →Achieving campaign performance targets (CTR, conversion rates, enrollment goals)
• →Documenting 3+ reusable campaign templates or workflows
• →Reducing campaign launch time by identifying and removing bottlenecks
• →Building strong working relationships with internal stakeholders

Compensation & Commitment